INTERNATIONAL TOUR ANDINTERCULTURAL COMMUNICATION — A STUDY OF CHINESE TOURISTS’ BAD BEHAVIORS

ABSTRACT

An international tour is a channel of intercultural communication. People from different cultural setting can easily communicate with each other and understand each other, so as to improve friendship and build up a good image of a nation. Therefore, tourists’ behaviors are an important factor in intercultural communication. Due to this reason, the author takes some cases which happened with Chinese people in recent years as an example, and then further analyzes the cases from a perspective of intercultural communication. Finally, the author gives some suggestions about how to improve Chinese behavior in international tour such as educating Chinese tourists’ awareness of civilized manners, learning some fundamental cultural knowledge of different countries and training etiquette skills for Chinese international tour. In this way, well-educated and civilized Chinese tourists would really promote a good image of Chinese people and nation in the world.

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Author
Xiaochi ZHANG