Abstract
Several previous studies have assessed the influence of awareness and Trust on behaviour intention to use ICT. However, studies that have assessed the mediation role of trust in the relationship between awareness and behaviour intention to use ICT most especially in the field of agriculture are limited. This study aimed at assessing the mediating role of trust on the influence of awareness on young farmers’ intention to use ICT for accessing agriculture market information. Partial Least Square-Structural Equation Modelling (PLS-SEM) was used for statistical analysis. The assessment was done on 403 valid responses that were collected from a crossectional survey. The result revealed a partial mediating effect of trust on the relationship between awareness and behaviour intention, a significant positive relationship between awareness and trust, awareness and behaviour intention and trust and behaviour intention. It is important to understand the antecedent of behaviour intention and how they are interrelated for sustainable integration of ICT in the agriculture sector.