RESEARCH ON EMPLOYEE SATISFACTION OF SOFTWARE DEVELOPMENT INDUSTRY IN GUANGDONG PROVINCE -- BASED ON THE PERSPECTIVE OF KNOWLEDGE WORKERS

Abstract

The popularization and rapid development of information technology promote the technological innovation of traditional industries. Today's society has entered a new economic era dominated by knowledge. The factors of productivity have changed qualitatively. Knowledge has become an important input factor in economic development. Knowledge workers are gradually replacing traditional labor force and becoming the core of human capital. As the core human resources of an enterprise, knowledge-based employees integrate knowledge, technology and information. Therefore, thinking about how to effectively improve the job satisfaction of knowledge workers can make enterprises fully tap the talents of employees, and enhance the sense of identity and belonging of employees to the enterprise.In recent years, China's software development industry has developed rapidly, and has gradually become an important force to support and promote economic and social development. The rise of emerging industries such as cloud computing, artificial intelligence, big data and the Internet of things has led to the development of the times, but also made the competition among software development enterprises more intense. How to better attract this type of talents, fully stimulate their internal potential, make them actively serve the enterprise, effectively measure and evaluate the job satisfaction of knowledge-based employees, and then improve the management, which is worthy of further exploration and solution for software development enterprises. Through the survey of the satisfaction of knowledge workers in software development industry, combined with the characteristics of knowledge workers, fully improve the satisfaction of knowledge workers is the guarantee to promote the healthy and sustainable development of enterprises. Guangdong Province is one of the most important high-tech centers in China. This paper selects the knowledge-based high-tech employees of five software development enterprises in Guangdong Province as the research object. Through the comprehensive use of literature research, interview research and questionnaire survey, the current situation of software development industry is comprehensively understood and analyzed one by one. First of all, based on the domestic and foreign research status and related theories, this paper analyzes the satisfaction status of knowledge workers in Guangdong Province through in-depth interviews and questionnaires. Combined with the characteristics of knowledge workers, this paper selects five factors that affect employee satisfaction in software development industry, namely, work itself, job return, employee personal development, knowledge management and corporate culture. Then, SPSS17.0 software is used to test the reliability and validity of the data collected in the questionnaire survey. The empirical results show that five key factors, including work itself, job return, employee personal development, knowledge management and corporate culture, are positively correlated with the satisfaction of knowledge workers in software development industry of Guangdong Province, among which job return has the most significant impact on employee job satisfaction. This paper discusses the influencing factors and degree of job satisfaction of knowledge workers in software development enterprises in Guangdong Province, aiming to put forward scientific and reasonable suggestions for improving the job satisfaction of knowledge workers in software development enterprises. Therefore, combined with the results of empirical research, according to the actual situation of software development industry in Guangdong Province, and combined with the characteristics of knowledge-based employees, the following four aspects of policy recommendations are put forward to improve the satisfaction of knowledge-based employees: to improve the salary and welfare system of enterprises; to establish a training and growth mechanism to adapt to the development of talents; to adhere to the principle of people-oriented and strengthen the construction of corporate culture.

Keywords: Software development industry, Knowledge workers, Job satisfaction, Influence factor, Empirical analysis

Author
WANG CHUN