Construction sector is an important link to integrate resource elements and to form production capacity. At present, Shanghai is in the period of innovation driven development, economic transformation and upgrading. The new urban strategic positioning requires the construction sector to play an active supporting role. However, with the rapid development of economy, the living environment of enterprises is becoming more and more complex, and the competition is becoming increasingly fierce. Construction enterprises in Shanghai need to constantly adjust or change their own development strategy, break through the bottleneck, make up for the shortcomings and contribute to the construction of Shanghai as an outstanding city. The strategic change of an enterprise should be initiated from the reality of the enterprise and be promoted with appropriate speed, extent and depth to meet the challenges of the market environment faced by the enterprise and to continuously improve the organizational performance. In this process, corporate culture is one of the important factors. The main purpose of this paper was to analyze the relationship among corporate culture, strategic change and organizational performance. From the perspective of corporate culture, this paper selected the four dimensions, which were craftsmanship spirit, social responsibility, customer orientation and technological innovation, as the variables to explore the impact of corporate culture on the speed, extent and depth of strategic change and organizational performance. This paper mainly used questionnaire survey in empirical research, used statistical analysis software to analyze the survey data and then drew some conclusions. Through data analysis, it was found that for construction enterprises in Shanghai, both craftsmanship spirit and social responsibility had significant positive correlations with the speed of strategic change, while technological innovation had no significant impact on the speed of strategic change; customer orientation was deleted because it failed to pass the data detection, and it did not involve in the analysis of the impact on the speed, extent and depth of strategic change. In terms of the extent of strategic change, both craftsmanship spirit and social responsibility had significant positive correlations with it, while technological innovation had significant negative correlations with it. In terms of the depth of strategic change, both craftsmanship spirit and social responsibility had significant positive correlations with it; technological innovation was deleted because it did not reached a significant level. The findings of the study will be of great significance for construction enterprises in Shanghai to coordinate the relationship among corporate culture, strategic change and organizational performance according to their own special characteristics and to win market competition.
Keywords: corporate culture, strategic change, organizational performance, empirical research, construction enterprises in Shanghai.