Abstract
New media has rapidly become the important way of college students’ school life and interpersonal communication for its fast spread, strong interaction, and universality. When the new media provides hope and opportunities for the ideological and political work in colleges and universities, it also brings impacts and challenges to the traditional way of education. Colleges and universities ought to actively seek for strategies of the adaptability of ideological and political education under the era of new media by strengthening the building of staff, improving political consciousness, building college new media platform, reinforcing college students media literacy education and introducing the new field of college ideological and political education.