ABSTRACT
The objective of the study was to establish the effect of entrepreneurial skills on the performance of Small and Medium Enterprises in Nakuru city- Kenya. Entrepreneurial skills influence the performance of Small and Medium Enterprises in Kenya. The low business performance of SMEs in Kenya may be attributed to weak managerial and technological, low market share, the shortage of capital, the narrow range of the market. One of the ways of tackling the poor performance of SMEs is improving their entrepreneurial skills. The purpose of research is to determine how entrepreneurial skills influence the level of performance of SMEs in Kenya. The main objective of this study was to examine the effect of entrepreneurial skills on organizational performance of small and medium sized firms. It examined the relationship between the specific entrepreneurial skills of communication and literacy levels and firm performance. To achieve this, data was collected from a sample of 20 small and medium sized enterprises. The results indicated that there is a strong significant influence of entrepreneurial skills on organizational performance. Thus, in order to improve organizational performance, the entrepreneurs should increase the entrepreneurial skills in running their business so as gain competitiveness and ensure survival in the fiercely competitive field of SMEs
Key words: communication skills, Entrepreneur. entrepreneurial skills, Organizational Performance, SMEs performance, SMEs, enterprise.