Vol. 4 No. 9 September, 2019

RESEARCH ON THE DEVELOPMENT STRATEGY OF INNOVATIVE SMES IN JIANGSU PROVINCE

From the perspective of the world economic development trend, since the beginning of the 21st century, global science and technology innovation has entered an unprecedentedly active period. A new round of technological revolution and industrial transformation is reshaping the global innovation landscape and reshaping the global economic structure. Countries are looking for breakthroughs in technological innovation and seize the opportunities for future economic development.

COMPETITIVENESS PROMOTION STRATEGY OF GUANGDONG PROPERTY INSURANCE COMPANY ON CUSTOMER LEVEL

Under the new economic situation, the change of modern marketing concept makes customer-oriented enterprise competition gradually replace product-oriented enterprise competition, and customer assets become the source of enterprise value. Scholars in the theoretical circle begin to turn their attention to improve enterprise competitiveness from the perspective of customer assets.