Abstract
Recently, impacted by the economic downturn and low birth rate, it becomes significant to be competitive for cram schools. This study adapted in-depth interview research method to understand cram schools’ business strategy. Furthermore, strategic fit was applied to analyze the in-depth interview content and obtain results below:
1) The cram schools with the business strategy of Prospector will reach their maximum business performance when they are aligned to the entrepreneurial strategy of the Pioneer type.
2) The cram schools with the business strategy of Defender will reach their maximum business performance when they are aligned to the entrepreneurial strategy of the Preach type.
3) The cram schools using the business strategy of Analyzer will reach their maximum business performance when they are aligned to the entrepreneurial strategy of the Pragmatism type.