Tactics intelligence is analyzed information about competitors that support the day to day operations of a company to advance specific operational objectives. To compete effectively in the turbulent business environment firms, have been forced to embrace advanced competences that support strategic decision making by providing accurate and timely information on opportunities and threats, competitor assessment that support strategic planning and implementation which is the main objective of competitive intelligence. Tactics oriented competitive intelligence deals with current activities and short-term plans identifiable in the marketplace. The target population for the study were all the sixty firms listed on the Nairobi Securities Exchange (NSE). Primary data was collected by the use of a semi-structured questionnaire and secondary data was obtained from published financial reports. The data collected was analyzed using descriptive and inferential statistical tools. The findings indicate that strategy oriented competitive intelligence practice had a positive and statistically significant relationship with the performance in the firms listed on the Nairobi securities exchange.
Key Terms: Competitive intelligence, Tactics oriented competitive intelligence, Firm performance, competitive strategy.