THE STUDY OF GLOBALIZATION STRATEGY ON PERFORMANCE : THE ANALYTICS BASED ON CHINESE PELAGIC FISHERY EQUIPMENT ENTERPRISES

Abstract

Although our country's pelagic fishery equipment has made rapid progress in the past ten years, our country's fishery technology level still has a large gap in many aspects compared with the advanced countries and regions in the world. Moreover, in the era of rapid development of science and technology, it is also an era of resource crisis. Science and technology have indeed promoted the progress of history and made society develop rapidly, but science and technology have not brought mankind all the gospel, but also brought a crisis. Therefore, under the conditions of fierce market competition, our country's pelagic fishery equipment enterprises must take the road of improving technology and efficiency and aiming at economic benefits, otherwise it will be difficult to develop.Based on this, this article focuses on our country's pelagic fishery equipment enterprises that have been established for more than five years to conduct research on issues in the process of international competition and green development. First, what is the relationship between globalization strategy, resource efficiency and corporate performance? Under the globalization strategy, our country's pelagic fishery equipment companies are facing opportunities for market expansion and business expansion, as well as technological threats. In the process of green development, although the resource allocation of the product structure of China's pelagic fishery equipment enterprises has improved compared with the past, the energy saving and emission reduction of equipment is still weak. Therefore, this article studies the relationship between globalization strategy, resource efficiency and corporate performance. Second, what is the relationship between globalization strategy, resource efficiency and the institutional environment? The industry threats caused by the technological development and the status quo of resource efficiency brought about by the globalization strategy of pelagic fishery equipment enterprises can promote the continuous optimization of fishery policies and create a good external environment for the development of pelagic fishery equipment industry. Therefore, this article studies the relationship between globalization strategy, resource efficiency and institutional environment. The research results of this paper show that: The pursuit of economies of scale in the production dimension in the globalization strategy will affect the limitations of the regional institutional environment on the acquisition of corporate resources. Second, the high standards of marketing resource efficiency and human resource efficiency in resource efficiency will affect the construction of the institutional environment. Third, the production dimension, marketing dimension, and management policy dimension in the globalization strategy synergistically promote corporate performance. Fourth, the establishment of a competitive advantage based on resource efficiency is a boost to improve corporate performance. Fifth, the institutional environment affects organizational decision-making and organizational behavior. Sixth, reasonable resource efficiency improves the organization's adaptability to complex environments. Seventh, the institutional environment affects the value creation of corporate strategies. In response to the above conclusions, this article provides suggestions for improving the performance of pelagic fishery equipment companies from the three perspectives of the government, industry, and enterprises: China's pelagic fishery equipment enterprises should fully grasp the information related to the overall investment environment of the host country, and also focus on the system training of senior management and overseas employees to prevent prevent the external institutional environment from affecting the layout of enterprise strategy and the improvement of performance.

Keywords: China's pelagic fisheries; Equipment enterprises; Globalization strategy; Corporate performanc

Author
YANG DEFA